About 15 years in the past, I had an expertise that appeared peculiar at first, however ended up altering my life ceaselessly. And I’m betting it should do the identical for you.
Right here’s what occurred. I had simply shut down my advertising consulting enterprise to co-found a software program firm with two companions. And since I had a advertising background, I used to be answerable for growing all our prospecting supplies.
Like several new enterprise, our best want was creating an efficient prospecting piece that will have a powerful attraction to potential clients. And that attraction needed to set us other than our opponents, as a result of so lots of them had been in enterprise quite a bit longer than us.
So I put collectively a brief, however very efficient prospecting letter — only a web page and a half in size. We then despatched it to the COOs of a pair dozen Fortune 500 corporations.
The subsequent factor I knew, that letter gained our little Three-person firm appointments to display our software program to 6 Fortune 500 corporations. Just a few of these corporations ended up licensing our software program which put us on a fairly steep progress path.
Now, as cool as this was, it was not what modified my life ceaselessly.
That occurred subsequent, about 18 months later.
You see, after simply 18 months our software program firm was purchased out by a bigger competitor which made us all a pleasant chunk of change and freed me as much as pursue different issues.
And what I made a decision to pursue was a method of making use of what I discovered about licensing software program to licensing advertising campaigns. As a result of with licensing, as an alternative of making one thing new for every consumer, you create one thing as soon as after which license it out again and again.
The mindset shift that modified my life ceaselessly
The very first thing I did was re-open my advertising firm. However now, as an alternative of making new advertising campaigns from scratch for every consumer, I made a decision to take solely my simplest campaigns from the previous and license those self same campaigns to dozens of purchasers.
As well as, as a result of these campaigns had a confirmed observe report, I may assure their outcomes and command very profitable charges.
I began with that little web page and a half prospecting letter that had been so profitable for our software program firm. I shortly discovered an organization that bought a very totally different type of software program and licensed my letter to them.
They despatched the letter to their prospects and waited to see what would occur, hoping that they’d hear again from a couple of prospects over the subsequent couple of weeks. However as an alternative of taking a few weeks, the subsequent day my consumer obtained a telephone name requesting an pressing assembly in response to their letter.
The next day, my consumer flew to the prospect’s location, had a brief lunch assembly, and got here house with an settlement for a $25 million deal!
THAT was the second I knew with full certainty that my plan to repeatedly license the identical advertising campaigns again and again would change my life ceaselessly. And I continued to license that very same letter to 17 totally different industries — and a whole bunch of different advertising consultants — incomes from $1,750 to over $30,000 each time I licensed it.
So what does all of this imply to YOU? My new program, The Asset Licensing Blueprint, provides you a foolproof blueprint anybody can use to shortly and simply duplicate my success. Better of all, it exhibits you how you can rent cheap freelancers to do all or a lot of the work (together with the copywriting) whilst you sit again and accumulate substantial licensing charges — again and again.
I’ll offer you extra particulars on the whole program in only a minute. Earlier than I do, let me present you one other instance you’ll be able to profit from.
Google proves that asset licensing works
Asset licensing works for way more than licensing advertising campaigns. It may also be used to shortly create and license small services and products.
So let me present you an actual dwell instance of how profitable this may be. To start out, do a Google search on “Energy Copywriting for the Web”. Be sure you enclose this title in citation marks otherwise you’ll get false outcomes in your search.
Whenever you do that search, what you’ll see is that there are tens of hundreds of outcomes returned. And virtually all of these outcomes are for internet sites which might be promoting this course.
I initially wrote this course about 15 years in the past and it took roughly six hours to finish utilizing my Speedy Asset Creation course of. I then bought the course for a few years and adopted that up by creating two types of licenses that allowed individuals to purchase the resale rights.
Now, to me, that course is severely old-fashioned as a result of it was written so way back. However as you’ll be able to see, gross sales of the course are nonetheless going robust in spite of everything this time.
Nevertheless, I did make a crucial mistake in licensing the rights to this course. You see, on the time, I didn’t totally perceive the facility of utilizing licensing to create long-term streams of recurring revenue. So I charged a one-time licensing payment, somewhat than an yearly renewable payment.
With that one-time payment, the income stopped as soon as I stop licensing this system. However with an yearly renewable payment, I’d have seen recurring income for the complete 15 years. So whereas I made about $225,000 from licensing this asset, I may have simply made thousands and thousands.
Even so, $225,000 isn’t too shabby for about six hours of preliminary work! As well as, I’ve created dozens of different small property that I’ve licensed again and again to a whole bunch of companies. And in my program, I’ll present you precisely how you are able to do this too, utilizing freelancers to do most or the entire work whilst you concentrate on licensing out your property and gathering substantial charges.
Shopper Case Examine: Learn how to shortly create and license
your personal property to dozens of different corporations
Right here’s yet one more asset creation and licensing instance I do know you’ll discover very intriguing. There are seven other ways to shortly create property you’ll be able to license to dozens, and even a whole bunch of corporations.
What I wish to do right here is share a brief Case Examine of simply one in every of these seven asset creation and licensing methods. This technique focuses on creating small, personalized booklets that you simply license to your purchasers. Your purchasers then give these booklets away or promote them to their prospects and clients.
Now, you could be questioning why your purchasers wouldn’t simply do that on their very own. Some do. However there are actually thousands and thousands of different corporations that want extra services and products to supply to their clients, however they don’t have the abilities, the time or the employees to create them.
On the identical time, they’re all the time in want of high quality content material they will use to supply added worth to their clients. And when you perceive my easy recipe for creating high-quality content material again and again, you’ll be able to simply produce dozens of those booklets and license them to as many corporations as you’d like.
So let’s check out a brief case examine of precisely how this may be carried out. Considered one of my unique college students, who’s now an excellent good friend of mine, creates most of these booklets for a variety of area of interest industries. Primarily, these booklets are suggestions for getting higher leads to some facet of what you are promoting or your life.
Utilizing my Speedy Asset Creation recipe, he shortly creates the content material in about two hours. Subsequent, he has a professionally designed cowl created for $100 to $200.
Lastly, there are areas on the quilt and inside the textual content the place the booklets are personalized for every consumer. That is carried out with a easy “discover and substitute” operation that takes about two minutes.
As well as, there’s a useful resource field inside every booklet that claims one thing like, “This booklet was customized developed by ABC Publishing. To learn the way to get personalized booklets like this to make use of in what you are promoting, contact us at: your contact info”.
So not solely are these booklets licensed out repeatedly for direct income, however additionally they act as a lead generator. How candy is that!
So properly does this asset licensing technique work?
I nonetheless bear in mind the primary time my good friend used it about 15 years in the past. His very first deal was for 11,000 copies of his booklet that he licensed to a single consumer at $2 per copy.
Now, $2 per copy could not sound like a lot in comparison with what you may promote a booklet for. However by licensing it to the consumer to make use of 11,000 copies, my good friend instantly made $22,000 on that single venture. And that was achieved for round $150 and simply Three or four hours of his time.
Plus, as a result of your license is renewable yearly, that very same venture would carry you a further $22,000 yearly for a few years — merely for sending out the renewal contract. To not point out that you would be able to license the identical booklet to dozens of different purchasers for a few years.
Now, that is only a fast overview of one of many seven other ways to quickly create and license small services and products. However it clearly demonstrates how worthwhile it may be to create and license small property.
And that brings me to at least one extra crucial idea that makes licensing property the perfect alternative for any entrepreneur to shortly acquire monetary freedom. So let me present you…
Three sensible steps to gaining monetary freedom
Normally when somebody talks about gaining monetary freedom, it’s some “get wealthy fast” scheme that has little or no hope of working. So let me make one thing abundantly clear proper from the beginning. Creating and licensing small property is just not a “get wealthy fast” scheme in any method, form or kind.
It requires work and dedication. Now, that work is actually pleasant, however it’s actual work that requires actual time and dedication. So should you’re dreaming about “push button wealth” or some nonsense like that, you need to cease studying this proper now, as a result of you aren’t going to seek out that right here.
Nevertheless, if you wish to construct an amazing revenue shortly and use that as a basis so as to add increasingly layers of revenue and lock in monetary independence, creating and licensing small property is the perfect and most sensible route I’ve ever discovered for doing that.
Why? As a result of the asset licensing enterprise makes use of a Three-step mannequin I name ICE. Right here’s what this stands for and the way the steps on this enterprise mannequin work:
I — Earnings
C — Management
E — Fairness
Earnings. Whenever you shortly create small property to license, you’ll be able to generate vital revenue instantly. As you’ve already seen within the examples above, there are actually thousands and thousands of companies of all sizes that want services and products that add worth for his or her clients. They usually’re completely happy to pay an affordable payment so as to add these services and products to their choices with out having to take a position any employees, time or cash in growing these services and products.
So it’s comparatively straightforward to shut your first asset licensing offers in a short time. And utilizing my proprietary asset creation and licensing course of, there’s no restrict to the variety of services and products you’ll be able to develop — and revenue from for years to come back.
Management. Creating and licensing your personal property provides you a strong ingredient of management that usually would solely be out there to massive, established companies.
You see, making a services or products is one factor, however as soon as it’s created, within the conventional enterprise mannequin, you then should discover a lot of individuals to purchase it. And it usually takes years to construct a big listing of happy clients. As well as, there’s customer support, stock, a buying cart to course of orders, bank card processing, success of orders, hiring and managing employees and plenty of different sources which might be required to run a conventional enterprise.
Nevertheless, with the asset licensing enterprise mannequin, you don’t want any of these assist parts I simply talked about. All you want is the power to create dozens of property that you simply management via the licensing course of. Then a whole bunch of corporations which have invested an incredible quantity of money and time to develop all these different sources basically mortgage you the usage of them by rolling your merchandise out to their clients and supplying all the opposite assist that’s required to do that.
As an alternative of getting to create all of the sources usually required to develop a enterprise, what you are promoting is vastly simplified by focusing completely on creating increasingly property to license out. And you’ve got full management over what number of property you create, while you create them and who you license them to.
Fairness. If you happen to really wish to obtain monetary independence, then you could maintain fairness in a enterprise or different property. When an organization is bought, it’s the worth of its property that decide how a lot or how little that firm sells for.
Now, while you create a number of property which might be licensed out and generate recurring income, the fairness worth you maintain is decided by what number of property you’ve created and what number of licensees you’ve for them. If somebody can merely step in and take over operating your licensing enterprise with out lacking a penny in income, that’s a enterprise with a considerable quantity of fairness. And corporations pays vital quantities to purchase some or your entire property.
Over the previous 25 years, I’ve bought off a variety of the property I created. On one deal, I obtained $240ok up entrance plus inventory within the firm I bought my asset to. The underside line is that this: proudly owning property that generate income and have fairness is the important thing to attaining true monetary freedom.
Why the market is ripe for asset licensing
The market has by no means been higher for asset licensing than it’s right now. Now the reality is, the market has all the time been good for asset licensing. In spite of everything, should you create one thing that gives a method for corporations to make extra gross sales shortly with no improvement time required on their half, why wouldn’t dozens of corporations wish to license it from you?
However there’s additionally a really particular cause why now is the perfect time I’ve ever seen for asset licensing. You see, as a result of any enterprise can put up a website online for only a couple hundred , the quantity of competitors in each market has grown significantly.
On the identical time, corporations have much less cash and fewer employees to work with and often don’t have the luxurious of devoting vital sources to creating new services and products. But they desperately want new services and products to remain a step forward of a sea of opponents.
So while you create an asset that provides substantial worth to what corporations are already doing they usually can use it instantly, they keep away from having to take a position a penny in improvement and may generate extra income immediately. And it’s this synergistic relationship between you as an asset developer and the thousands and thousands of corporations that desperately want extra services and products however don’t have the sources to dedicate to growing them that makes this the perfect time in historical past for benefiting from this easy enterprise mannequin.
7 extra main benefits of asset licensing
Along with what I’ve simply lined, there are a selection of different benefits asset licensing provides you that you simply don’t get from different enterprise fashions. Let’s have a look a 7 extra of those benefits.
Benefit #1: Create it as soon as, license it a whole bunch of instances
I’ve touched on this already and also you’ve seen it demonstrated within the examples I gave you, however this level is so necessary that I wish to emphasize it once more. One of many key elements in constructing any profitable enterprise is that it’s scalable. That implies that it may be expanded with none vital stage of problem.
The asset licensing mannequin is totally scalable. Any asset that you simply create solely must be created as soon as. Then, with simply minor modifications, it may be licensed to dozens and even a whole bunch of corporations.
As well as, you additionally use the identical prospecting methods and advertising items to license your property each time. So somewhat than re-inventing the wheel with every new consumer, the time it takes to service every consumer is as little as potential. And this frees up extra time you’ll be able to dedicate to creating much more property that you would be able to license out.
Benefit #2: Essentially the most leverage you would
ever need is in different individuals’s sources
That is one other crucial level that bears repeating. You see, what actually makes asset licensing so worthwhile is that you simply by no means should create any of the sources that make conventional companies so profitable. As an alternative, you rely on these companies to take a position all of the money and time in creating these sources after which create property that complement them.
By doing this, you harness all some great benefits of these sources however you don’t commit any of the time or cash that’s essential to develop them. You even have little or no threat. To begin with, you’re solely creating property for corporations that have already got a powerful want for them. So there’s little or no threat that your asset will fail.
Second, even within the uncommon situations the place a licensable asset does fail, the time and price to develop it was negligible, so that you lose little or no. You then merely transfer on to creating different licensable property.
Benefit #Three: Small property are as worthwhile — and infrequently
extra worthwhile — than massive property
Opposite to being profitable with a conventional enterprise mannequin the place “larger is best”, that’s hardly ever the case in terms of creating and licensing property. There are two explanation why small property are sometimes extra worthwhile than bigger property.
First, while you use my proprietary Speedy Asset Creation course of, you’ll be able to create an entire asset in a short time. Most of the property I create take simply 2 to four hours to have in a completed state.
Second, as a result of the licensing charges for smaller property are cheap to your prospects, it’s simpler to shut many extra licensing offers. However bear in mind, it’s solely the payment per unit that’s small, which doesn’t imply that your deal can be small. As you noticed in one of many examples above, you’ll be able to usually license hundreds of copies of the identical small asset all of sudden, making the revenue you understand on every deal fairly vital.
Then, through the use of the enticing charges of those small property to shut a whole bunch of offers, you’ll be able to simply hit six and seven-figures with a single asset or a mix of small property. And that’s a novel benefit that you simply’d be arduous pressed to seek out with every other enterprise mannequin.
Benefit #four: Your complete asset licensing enterprise
might be run with little or no employees
You’ll be able to simply run your complete asset licensing enterprise with simply you and an element time assistant. As you’ve already seen, you don’t want nearly all of the sources required by a conventional enterprise. Your purchasers present all of these sources.
The property you license to them merely leverage the sources they have already got in place to generate extra income to your purchasers. In order that they’re virtually all the time desirous to renew their license with you 12 months after 12 months.
As well as, while you’re creating your small property to license, you utilize the very same course of each time, so your improvement time and prices are minimal. And the licensing course of you’ll study to shut your offers is totally repeatable with every consumer, so it doesn’t require a lot time, cash or employees for any of those areas.
What this implies is that your complete asset licensing enterprise can simply be run with simply you and an assistant should you select. It’s also possible to construct it out a lot bigger by including extra employees, however you might be completely in command of that call.
I personally run my complete licensing enterprise with simply an assistant as I’m not keen on managing lots of people.
Benefit #5: There may be usually a multiplication issue
for any asset licensing deal
Every asset you license to a consumer can simply result in the licensing of three or four extra property. Don’t overlook, the demand for high quality services and products is extraordinarily excessive to ensure that corporations to remain forward of their competitors. However on the identical time, they hardly ever have the employees, money and time to dedicate to creating these property on their very own.
So while you create a licensable asset that builds robust buyer loyalty or sells properly to your consumer’s clients, it’s practically sure that creating extra property with related traits can be extraordinarily straightforward to license to your identical purchasers.
So fairly often, a standard request you’ll hear when you’ve licensed an asset to a consumer they usually’ve begun to provide or promote it to their clients is, “That is incredible, what else do you’ve for me?”
Benefit #6: Asset licensing doesn’t crash and burn
when expertise or tradition modifications — it simply will get stronger
Every time expertise or tradition change, a whole lot of so-called “sizzling advertising methods” change into out of date. Take search engine optimization for instance. With all of the modifications to the way you win excessive rankings on Google, Youtube, Bing and others, what labored right now can simply kill your rankings tomorrow.
Or how in regards to the browser wars? If what you are promoting depends upon any facet of Home windows, and generally on Apple’s OS, what you’re presently providing may change into out of date with the subsequent replace Microsoft or Apple releases.
However, change is nice — superb — for asset licensing. As a result of modifications all the time stimulate extra want out there for services and products that handle these modifications, which opens up extra alternatives so that you can fill by creating and licensing new services and products.
So somewhat than being on the mercy of modifications that may decimate different companies, you merely trip the wave of change to create larger income. And that’s a side of asset licensing I’ve profited from many instances and personally love!
Benefit #7: All the pieces we’ve simply lined can be utilized
to license your purchasers’ property for them
The very same methods and processes I’ve lined to this point — and I’ll cowl in additional element within the subsequent part — can all be used to license your purchasers’ property for them. You see, virtually each enterprise has present services and products that different corporations in associated industries would willingly pay to license from them.
So you’ll be able to simply apply the identical methods to dealer asset licensing offers to your purchasers for a payment or a payment plus a share of the income. And since these asset licensing offers are structured to generate renewable, recurring revenue to your purchasers, which means you get recurring funds too while you construction your offers correctly.
Now, with all these advantages of asset licensing in thoughts, let’s take a deeper take a look at…
What’s included in The Asset Licensing Blueprint program
The Asset Licensing Blueprint is a complete program that consists of those main elements:
A fast overview of all 7 of my asset licensing methods
As I’ve talked about, there are 7 methods I’ve developed for quickly creating and licensing small property. All are very efficient, however on the identical time, you’ll be able to simply construct a extremely worthwhile firm through the use of simply a few the methods should you select.
That’s one other facet of asset licensing that makes it so potent — you’ve the pliability to make use of as many or as few of those 7 methods as you select. So let me offer you extra particulars on every technique.
Asset Licensing Technique #1: The Advert Baron Technique
As you could know, I’ve written and licensed out advertising campaigns to a whole bunch of companies. Every time, I merely modify a couple of sections of the marketing campaign to customise it for every consumer. This often takes simply ten minutes or so and I obtain a payment starting from $2,750 to as a lot as $30,000 for every marketing campaign.
What makes this even higher is that while you use my proprietary advert creation method, this may be carried out with virtually any promoting medium. You’ll be able to create reusable e-mail campaigns, Fb adverts and campaigns, pay-per-click adverts, touchdown pages, area adverts, junk mail items, improved provides — and way more.
As well as, you’ll be able to simply do that even should you don’t have a shred of copywriting expertise. That’s as a result of on this program, I present you precisely how and the place to seek out high quality freelancers who will do all of the give you the results you want at all-time low costs.
And also you’ll additionally get all of the coaching and advertising items you’ll want to discover and shut prospects, discover and work with freelancers, and determine the most well liked markets for working in with this highly effective technique.
Asset Licensing Technique #2: Non-public labeling
Any services or products you presently have or that you simply create might be non-public labeled for different companies. You create the services or products and different corporations promote them as their very own. In alternate, you obtain a licensing payment for each copy they promote.
I’ve personally carried out this with quite a lot of info merchandise and enterprise providers, starting from cheap items to ultra-expensive. And this can be a licensing technique that’s generally used with hundreds of merchandise worldwide.
For instance, Intel sells and licenses its pc chips to virtually each pc producer on this planet. Most even prominently show the label “Intel Inside” on their computer systems. But you don’t consider your pc as an Intel model, you consider it as a Toshiba, Hewlett-Packard, Sony or no matter model you’ve bought.
I’ll offer you an entire blueprint for utilizing this profitable technique to create as many small services and products as you need and personal label them to dozens or a whole bunch of different companies.
Asset Licensing Technique #Three: Bulk media
That is the technique you noticed within the Case Examine the place one in every of my college students made $22,000 licensing out his quick booklet to a single consumer in his first deal. And along with booklets, you may as well do that with CDs, mp3s, consumer guides, tip sheets and plenty of different types of content material.
With this technique, I lay out precisely how to do that with quite a lot of media codecs, how you can set each bit up for fast customization, how you can use them to drive extra results in what you are promoting, and naturally, how you can discover the perfect prospects to license your bulk media to.
This technique has a particular place in my coronary heart as a result of it’s the primary licensing technique I ever utilized in my very own enterprise. I carried out 5 audio interviews with main copywriting consultants, which took a complete of 5 hours, then created bulk licenses for them that I bought to a whole bunch of different companies. I made a lot cash with this single venture, that I ended providing copywriting providers and targeted on creating and licensing small enterprise services and products. And I’m completely happy to share precisely how you are able to do this too.
Asset Licensing Technique #four: Small providers dealer
That is truly a technique that I’ve taught earlier than, however it’s really easy to do and so profitable, I couldn’t probably create an asset licensing program with out together with an expanded model of this technique.
Right here’s the way it works — and why it really works so properly. In any metropolis, there are millions of service suppliers in dozens of various classes. Most are superb at performing the service they provide. However 98% of them stink at advertising their providers. So it turns into a continuing wrestle for them to remain in enterprise and pay their payments month to month.
I’ll present you a couple of useless easy advertising methods you should use to promote their providers for these service suppliers and get a pleasant fee for each sale you carry them. I can’t emphasize sufficient how easy these advertising methods actually are — however since service suppliers don’t find out about them, while you apply these methods, you’ll be able to create an enormous wave of enterprise.
Plus, as with all of the asset licensing methods I train, the steps for doing this are the identical no matter what number of or how few service markets you’re employed with. So nearly all of the work is automated and virtually runs by itself with simply minimal oversight in your half.
Asset Licensing Technique #5: Non-public publishing service
That is an ultra-hot space of asset licensing that nearly nobody is aware of about. Increasingly incessantly, companies, authors, consultants and entrepreneurs acknowledge the numerous benefit they get by publishing a e book on Kindle and iTunes. But few of them know how you can create the right content material after which get it revealed on these in style platforms.
With this technique, I present you precisely how you can create riveting content material no matter who the creator is or what the subject could also be. And the recipe for doing this couldn’t be any simpler. In simply two hours, you’ll be able to create and publish an entire, quick e book for anybody. So inside just some days, gross sales can begin coming in from each Kindle and iTunes.
That is one other technique which will sound difficult on the floor, however while you observe my step-by-step blueprint, it’s truly extremely straightforward to do. And because you observe the identical recipe again and again, you’ll be able to simply rent freelancers to do nearly all of the work whilst you accumulate a hefty licensing payment for every publishing venture.
Asset Licensing Technique #6: Lead era dealer
With out fail, each enterprise wants extra certified leads each day. On the identical time, they lack both the abilities or employees to constantly generate all of the certified leads they want on their very own.
This opens up an enormous alternative to generate leads for them, then promote or license the usage of these results in a whole bunch or hundreds of companies. With the blueprint I’ll offer you for doing this, it’s extremely straightforward for anybody to do and revenue from proper from the beginning.
I personally know of three totally different individuals who have change into multi-millionaires by using this technique alone. They usually had little or no prior expertise once they launched their lead era brokering providers. Whenever you see the blueprint they used — together with the distinctive twist I’ve added to make it even simpler — you’ll be shocked (in one of the simplest ways potential) by how straightforward this technique actually is to make use of and revenue from.
Asset Licensing Technique #7: Asset dealer — assist corporations
license their present property
The ultimate asset licensing technique attracts on lots of earlier methods. You see, inside any profitable enterprise, there are various property that could possibly be licensed and generate sizable income for these companies. However companies merely don’t perceive how to do that they usually actually don’t have the employees with the right expertise for this.
So you’ll be able to simply step in and supply your providers to license their property for them, utilizing the very same methods as you utilize to license your personal property. In alternate, you obtain an upfront payment plus a proportion of all income.
With every of the earlier six methods, I’ll embrace a bit on how you can apply them to assist license those self same property for different companies. This alone exponentially will increase the variety of licensing offers you may make — and your income as properly.
How this program is delivered
The Asset Licensing Blueprint is designed to provide you all of the coaching and instruments you’ll want to instantly start creating and licensing small property. As you’ve seen above, each facet of this immersion program is designed to speed up your success.
Let’s check out what you get and the way it’s delivered to you: